Showing posts with label Volunteer Acceleration Curve. Show all posts
Showing posts with label Volunteer Acceleration Curve. Show all posts

Sunday, April 21, 2013

Get Rid of the Volunteer Cliff


Associations need volunteers.  We rely on our volunteers for strategic insight, strategy and direction.  Our volunteers become our subject matter experts, serving as guides and gurus for one another under the association framework.  Through our volunteers we benefit from local or specialized groups and programming.  For every organization there is a path of growth and recognition, however formal, that a volunteer travels.  Their journey may start from handing out name badges, and in a number of years they may end up on the Board of Directors.   These paths are neither constant nor pre-established, but they exist and we rely on them to drive our organizations forward just as much as we look to the bottom line on the financial returns to be ever growing.


The primary focus for most associations is to feed the pool of volunteers.  As organizations expand there is an ever enlarging demand to fulfill the number of responsibilities to make everything run.  Recruiting new volunteers, avoiding volunteer burnout, creating a volunteer acceleration curve – these are all primary foci of associations.  Yet, instead of creating a volunteer path I believe too often we create a volunteer cliff.
A volunteer has given to you organization – they have climbed the proverbial volunteer ladder and reached the pinnacle – be it the association BOD or their own local chapter presidency – I ask, what next?  Too often we make the assumption that there are lifetime diehards who are so committed to the association that without a next step they will find their own next step of involvement.  I believe this is taking for granted one of our most valuable resources.

We all know volunteers basically work a part time job in the time they commit to our organizations – for no pay.  If we can not help them realize what options they have to continue that volunteer growth, then we risk losing their knowledge, passion and enthusiasm for the very things that make our associations great.  So they have been Chair of the BOD – even Past Chair – what next?  Do you have a suggested path they should follow?  Options for how they can continue to contribute that are portrayed in a manner that does not seem to be a step backwards?

I believe this is one of our neglected groups of volunteers – the PVIPS (Post VIP’s) – they have had the limelight, influenced the direction of the organization – locally or globally – and have been ‘put out to pasture.’  If you do not have specific ways they can stay involved, then the assumption that they will is false.   Here are just a few options:

1.       Mentorship: for next gen leaders, for those entering the profession, for forming ‘clubs’ of past presidents, vp’s, treasurers, etc – how can these leaders take their hands-on knowledge and serve as mentors to those that come next and beyond
2.      
      Advisorships: Rather than mentoring a person, what if these leaders still had the option to submit feedback on the strategic direction and initiatives of the organization?  The BOD would have a knowledgeable source to rely upon for perspective.
3.      
      Implementation:  Neither the BOD nor the staff can do everything – and we should not expect them to do so.  After identifying strategic initiatives and creating task forces, etc – what if these leaders stepped into roles of direction and implementation – something nature to their past leadership experience

Of course there are more options – but in whatever path(s) you establish, to forget about your FIBS (Former Important Big Shots as used in my org – yes, they have ribbons) is to let go of one of your most valuable resources.  Our long standing volunteers deserve thanks, recognition, and assistance in understanding how they can continue to contribute and lead.  That path divination is in many ways up to us.

Thursday, October 20, 2011

Volunteer Acceleration Curve

I have been tardy in my blogging due to....2012 annual planning.  I know - not the best excuse, but within the plans emerged an idea for a post.

One of the components I am building into my plans for the coming year is a Volunteer Acceleration Curve.  This is built off of the idea that C. David Gammel presents as an Engagement Acceleration Curve.  Gammel's curve constructs a model where associations can incorporate their activities, products, offerings and involvement opportunities in a single measure that runs from low-value/commitment to high-value commitment.  For associations who are trying to connect the dots of offerings and opportunities and the united value they connote, this is a great strategy to take.

One of the goals for the coming year that I am tackling is to help our chapters with their ongoing problem of not enough volunteers, and volunteer burnout.  For many of our chapters their leadership structure looks like this:



A small number of opportunities with the vast majority of responsibilities falling on a few volunteers.  For new volunteers who want to get involved, moving straight into this kind of job is overwhelming - no wonder it is difficult to find new blood!

Instead for the coming year this is what I am presenting to our chapters:



In this model there are a large number of bite sized volunteer opportunities that are always available.  When someone new comes into the chapter, they are asked if they would like help stuff badges, or perhaps they would be willing to help with registration.  A small task - no big commitment, and no previous knowledge needed.  The concept is that once a volunteer has a positive experience with these smaller opportunities they will want to get more involved - perhaps with aspects of planning a program.  From there they can join a committee to take on a larger task and may eventually become an officer or the chair.

Not everyone will go the full length of this path - and that is okay.  The goal here is not to have everyone be chair, but to provide a way that anyone can become involved.  This path gives time for leadership training and to learn more about the community.

We will see how it turns out - but I am confident that it can help with volunteer burnout, and getting more hands on deck to help with leadership roles.